Silver Diner club-card plan to help fund school nutrition and fitness programs
August 9, 2010
by Danielle Douglas
The Washington Post
Known for greasy burgers and fries, diners are far from synonymous with healthy eating. But Rockville-based Silver Diner has been trying to change that perception, adding low-fat, low-calorie meals to its menu in May. And now, owners Robert Giaimo and Ype Von Hengst have launched "Eat Well, Do Well," an initiative to fund school nutrition and fitness programs to combat childhood obesity.
The diner's plan revolves around its club card, which now rewards 200,000 members with discounts for multiple visits. Starting Sept. 1, when customers use these cards, 1 percent of sales will be donated to participating schools. Customers who pre-load money to their club cards, which have been reconfigured by Columbia-based Micros Systems for the program, will have 5 percent of sales awarded. Action for Healthy Kids, a nonprofit that develops and implements nutrition and fitness programs, has teamed with Silver Diner to offer its services to schools that get involved in the project.
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