Cash for Chunkers

Enough about the public option. We should pay people to stay fit.

November 1, 2009
by Nick Heil
Outside Magazine

Last year, the nonpartisan Trust for America's Health, in Washington, D.C., released a study concluding that every dollar invested in things like promoting physical activity and improving food choices yielded $5 in health-care savings. That's the kind of return on investment that any budget hawk should love. But incentives for nutrition and exercise amount to less than 10 percent of the health-care bill. Forget Obamacare, I thought; how about Obamacize? Something-anything!-to get us moving more and eating better.

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