New Catalog Targets Plus-Size Market
May 30, 2007
by Mark Jewell
A public health advocate welcomes the marketplace's efforts to reach out to the growing ranks of overweight people, but also cautions against instilling any sense of complacency among heavy folks. Obesity raises the risk of heart disease, diabetes, arthritis and some cancers.
"It's a balancing act between assisting people coping with the results of being obese, and not losing track of the public health message about being more active and eating healthier diets," said Jeff Levi, executive director of the Trust for America's Health
, a Washington-based nonprofit. "But if we stigmatize obesity, it makes the public health challenge that much more difficult."
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