Case Study: Communicating Priorities During a Crisis

How should public health officials handle a pandemic when it hits?

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Pandemic Flu: The Virus That Could Change the World

This presentation featuring CBS Senior Political Correspondent Jeff Greenfield as Moderator, was jointly produced by Trust for America's Health and the Fred Friendly Seminars and supported with generous grants from The Robert Wood Johnson Foundation, The Pew Charitable Trusts and the California Endowment.

Chapter 1. Getting Attention/Getting Ready (6:54 minutes)
Chapter 2. It Begins: The Onslaught of Questions (7:53 minutes)
Chapter 3. Hosting the Superbowl (2:22 minutes)
Chapter 4. Who do you Trust? (5:15 minutes)
Chapter 5. Crossing Borders/Heading to the Hills (7:28 minutes)
Chapter 6. Closing Schools/Emergency Power (7:46 minutes)
Chapter 7. Panic & the Press - Credibility & Cash Flow (6:31 minutes)
Chapter 8. Who has the Tamiflu? A Time for Honest Answers (7:43 minutes)
Chapter 9. Final thoughts (4:44 minutes)
Play all (56:37 minutes)